Tariffs Are Shrinking Holiday Shopping Lists
Michelle Schulz discusses rising consumer costs on KCBS Radio
As the holiday season approaches, many consumers are discovering that their shopping lists are shorter than usual—not by choice, but by necessity. In a recent KCBS Radio segment, Michelle Schulz, founder and managing partner of Schulz Trade Consulting, explained how tariffs are playing a major role in driving up prices on everyday goods, particularly during peak gift-buying season.
According to Michelle, importers across the country are feeling the pressure as tariffs add anywhere from 10% to as much as 38% to certain product categories. These added costs don’t stay at the border—they move through the supply chain and ultimately land with businesses and consumers alike.
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Which Products Are Most Affected?
Michelle highlighted several categories that are seeing especially sharp increases, including electronics, clothing, shoes, and toys. Footwear vendors, in particular, are struggling to maintain margins, as higher import costs make it difficult to price products at levels consumers can afford.
Toys are also heavily impacted, with any toy imported from China subject to increased tariffs—and even toys from Europe now facing tariffs around 15%.
Why China Matters So Much
Most toys, electronics, and holiday decorations sold in the United States are manufactured in China. That concentration means tariff changes disproportionately affect seasonal goods. While some larger companies may be able to adjust by shifting suppliers or sourcing components from different countries, many small and mid-sized importers lack the flexibility to make those changes quickly.
What This Means for Businesses and Consumers
The result is a squeeze felt on both sides of the counter: businesses absorb what costs they can, and consumers pay more—or buy less. As Michelle noted, tariffs are no longer a narrow trade issue; they are shaping purchasing behavior and business strategy nationwide.
Understanding how tariffs apply to your products is essential for managing risk and staying competitive.
Schulz Trade Law works with importers to navigate complex trade regulations and identify compliant strategies to mitigate tariff exposure.
If rising import costs impact your business, contact Schulz Trade Consulting to learn how we can help you plan ahead.